Author name: Ed Mikkelson

The One Structural Change That Turns Every Visitor Into a Long-Term Asset

Ed Mikkelson / May 18, 2026

Most creators chase more traffic to solve their income problems, running on a treadmill that never stops. Flip the script by implementing a single structural shift that extracts lifetime value from the visitors you already have.

Why Most Affiliate Marketers Are Building Someone Else’s Business

Ed Mikkelson / May 18, 2026

An overwhelming 92% of affiliate marketers are pouring their daily energy into building a business asset that they will never actually own. Discover the invisible structural trap that steals your lifetime customer value—and how to flip the script.